DESIGN + BRAND STRATEGY W/ COMMUNITY AT HEART
Visual Systems for Campaigns & Communities
Workwell Design Studio produces graphic design, strategic branding, and visual systems for campaigns, civic initiatives, mission-driven organizations, and community-anchored businesses.
Designed with strategy and community at heart, the work moves people to act — to vote, participate, donate, book appointments, and show up in support.
civic and political campaigns
\\
nonprofit and advocacy organizations
\\
educational institutions
\\
community initiatives
\\
community-anchored businesses
\\
wellness service businesses
\\
civic and political campaigns \\ nonprofit and advocacy organizations \\ educational institutions \\ community initiatives \\ community-anchored businesses \\ wellness service businesses \\
Whether you’re launching a campaign, leading a community initiative, or growing a mission-driven business, the goal is the same: a strong visual system that elevates your message and builds the momentum to move your mission forward.
Workwell is led by Jessica Purcell, a graphic designer and strategic creative partner with twenty years of professional experience creating visual systems.
The special sauce? A combination of design expertise paired with a commitment to community-building and hands-on experience turning civic engagement into action.
“Jessica is a true professional. No matter the project we threw her way, she rose to the challenge, giving us choices on how to execute and listening carefully to what we were trying to accomplish. Her work is refreshing, professional and brand integrated.”
Michelle, Senior Director of Communications and Stewardship
Workwell Design Studio develops strategic visual solutions that help campaigns, organizations, businesses, and institutions earn trust, build recognition, and move people to action.
A fixed-scope visual identity system for campaigns, ballot initiatives, advocacy efforts, and public-facing civic work, delivered by a designer who has been the candidate.
Brand identity systems built with strategy for community-anchored businesses and mission-driven organizations ready to keep growing with an aligned visual presence.
Strategic publication, editorial, and print design for institutions, nonprofits, and organizations that need high-quality communication systems to keep advancing.
How it works
Workwell brings your vision and mission to life with strategic design delivered through a clear and collaborative process.
-
Your application is reviewed for fit and availability. If there’s alignment, we’ll schedule a discovery call to understand your project in detail.
Your proposal will include scope of work, timeline, and payment plan along with a contract. This step establishes expectations for a smooth project flow.
-
With your participation and guidance, we research your brand, audience, and competitive landscape. This phase translates your goals into a strategic foundation for your brand identity or design system.
You’ll receive a strategic direction specific to your brand and goals.
-
Visual assets will be designed to align with a strategic direction rooted in your goals and needs.
Structured feedback ensures alignment and approval. This phase balances exploration with precision to ensure the work is both creative and strategic.
-
Structured feedback is applied to ensure consistency, clarity, and alignment across the full design system. Final approval is required before delivery.
-
Your visual system will be delivered ready for launch with final files provided in all required formats for print and digital use.
“I was ready to take a huge leap and start my own integrative massage therapy business. I had the drive, education, and hands-on skills but I needed a creative partner for the visual side. The branding and website Jessica designed helps communicate my credibility and explain my services while attracting the right clients for me, making it easy to book their next appointment.”
Cecilia, Business Owner of an Integrative Massage Therapy Studio
